Digital Ecosystems need to be agile and provide customer centric experiences
Commerce in the digital age is complex and having a web presence means more than offering a website. Consumers today are demanding contextual experiences across all their devices, in real time. They no longer want to wait for companies to get back to them. They want all digital and physical customer touchpoints in a single, robust platform.
Multiple Channels Causing Data Complexity
Hybris platform enables organizations to deliver personalized experiences in context, whether they are B2C or B2B.
- Agility to transform yourself and the experience as often as you need to, to respond to a highly sophisticated consumer base.
- With SAP Hybris Commerce Cloud you can do right size for right now. The ability to create your ecommerce presence is flexible to your business size and customer demands. Built for the enterprise and applicable to B2B, B2C and B2B2C cases, it combines world-class capabilities that can be deployed flexibly.
- SAP Hybris Commerce Cloud has a pay as you grow subscription model and three different cloud editions: Standard, Professional, and Enterprise.
- Orchestrate your processes and data which simplifies your front office and management of key elements that allows companies to present an omni-channel view with less effort and less time.
However, most enterprises find it difficult to fully integrate their extended supply chain into an omni-channel strategy because of the complexity of the B2B environment and their back-end systems.
With Intrigo’s supply chain expertise combined with Hybris’ powerful Omni-Channel for B2B Commerce solution, your enterprise can deliver a uniform omni-channel experience to your B2B partners. You will be enabled to integrate your complex supply chain with your omni-channel strategy, create a personalized purchasing experience for your clients, and complete your digital transformation.
SAP Hybris also realizes that companies also have a consumer base that they want to reach as well. Reaching customers and providing accurate information about your products from materials to finished product and availability allows companies to meet the demands of a highly sophisticated and technology saavy consumer.
With SAP Hybris Commerce, organizations can thrive in today’s digital economy and not have to fight technology to deliver customer centric contextual, personalize, and relevant experiences. Gain the power to be omnipresent with a multi-site, multi-language, multi-currency experience.
Key Capabilities Of SAP Hybris Commerce
Product Content Management (PCM)
By creating a single source of truth, companies can ensure content consistency across all sales and service channels, and support collaboration between different departments to manage product content across channels. Integrate backend systems and consolidate multiple data domains onto a single platform with a scalable and user-friendly PCM solution.
Order Management for Commerce
From checkout to final delivery and returns management, users can manage the customer engagement with a single view of inventory, configurable ATS (availability to sell) rules, and omni-channel fulfillment options, such as Buy Online Pick up In-Store (BOPIS).
Search and Merchandising
Faceted search and navigation allows customers to easily find what they want and be able to adjust merchandising mixes based on conversion attributes is a key capability of SAP Hybris.
Web Content Management (requires SAP Hybris Customer Experience)
Intuitive user interface fully integrated with PCM and omni-channel commerce solutions that allow users to manage site content and layouts. Create highly personalized experiences across all channels.
SAP Hybris Commerce provides tools that speed data integration and validation so you can create experience-driven commerce strategies with accurate and consistent master data at the core.
Provide individually tailored content using behavioral targeting to determine shoppers’ online history and behavior, and drive revenue.
Make the mobile platform a strategic weapon for driving commerce using our mobile-specific tools and capabilities and responsive page templates.
Empower customer service agents with access to the information they need to understand and quickly resolve customers’ problems.
Combine products and services to create unique and personalized offerings. Bundling provides the business tools needed to configure, manage and sell complex digital product and/or service bundles.
- End-to-end business process engineering expertise to accelerate product planning and product sales and delivery for B2B, B2C and Amazon/Alibaba channels.
- Extensive Supply Chain knowledge that will enable you to integrate your ERP systems (SAP, Oracle, and others) into a cohesive omni-channel experience.
- Extensive expertise in execution and support of cloud enabled eCommerce and customer experience solutions.
- Deep knowledge of workflows that allow data to flow from manufacturing, through product management, marketing, and to the customer for accurate and consistent messaging.Extensive expertise in cloud enabled continuous build and integration services that drive precision and cost savings.
- Proven Agile methodology to enable faster delivery and measurement of key project deliverables.
- Successful track record of partnering with customers to deliver integrated Digital Transformation efforts that span the enterprise.
Complex Order Process that is Consistent and Contextual for Customers
All systems fully aligned for a consistent experience
True Omni-Channel Business
Consumers are blurring the B2C and B2B divide by expecting the same shopping experience in both their business and personal lives. The internet is an intrinsic part of the lives of the new generation of buyers. They’re used to being able to access all of their information online whenever and wherever they want. An omni-channel strategy combines multiple channels (physical locations, web stores, social media, etc.) to offer a fluid customer experience no matter how clients choose to get in touch. Consumers expect an omni-channel experience where they can view product information, analyze activities, account history, take delivery, return, and exchange across all channels. Consumers in B2C and B2B are demanding contextual experiences.
There is also the risk of having too much of your revenue coming from a large retail platform you don’t control. When you offer all your products on large aggregators such as Amazon or Alibaba, you cannibalize your own direct sales and lose higher margins. And these ecommerce platforms create unnerving implications for brand continuity and customer loyalty.
These aggregators aren’t going to go away, but there are proven ways to now nudge potential customers toward starting and ending at your own branded ecommerce site. Intrigo is uniquely suited to enable organizations like yours to compete and compliment the large online aggregators such as Amazon and Alibaba.
Intrigo is also focused on Cloud enabled solutions. Cloud platforms are enabling new, complex business models, and orchestrating more globally-based integration networks in 2017 than many analyst and advisory firms predicted. The need to support a growing array of digital channels—Twitter, Facebook, mobile messaging platforms, mobile apps, Web collaboration, virtual agents, IoT, BOPIS, and more—grows every year.
Intrigo can help you drive consistent and seamless customer experiences across all these channels and touchpoints. Our expertise in integrating Cloud enabled solutions by SAP, Oracle, Amazon, Google, Azure, and others can empower any IT organization that is resource, budget, and/or time constrained.
Best Practices to Build An Omni-Channel B2B or B2C Platform
Today’s savvy and busy shoppers want to save two things: time and money. Buy Online & Purchase In Store (BOPIS) as part of a bigger omni-channel strategy can deliver that capability. Intrigo can enable you to exploit new cloud based solutions and deliver a virtual distribution center capability. You may now enable ‘Buy online, ship from store’, ‘Vendor drop ship’ and ‘buy online, deliver using 3rd party service’ to leverage your own DCs and stores investments, And with enhanced digital platform capabilities integrated with IoT, integrated business planning, and virtual distributions center capabilities, your inventory costs go down while your availability improves. Your customers and business partners can now shop easily with confidence and simplicity.