udxsva

Customer Attribution

SAP Hybris Customer Attribution

Optimize Marketing Operations

 

What is Customer Attribution?

Marketers need to see a correlation between their efforts and strategies, and the results that precede them. In order to do that, past and present marketing campaigns and efforts need to be monitored and analyzed deeply. On top of the issues, marketers need to keep up with their industry’s competition or preferably stay ahead. SAP Hybris Customer Attribution can do just that.

SAP Hybris Customer Attribution is a system that uses multi-touch measurements and collaborative game theory. Its primary function is to push optimization and monitor marketing operations. The entirety of customer activity can be monitored which can be used to make accurate conclusions on what strategies are effective. Customer Attribution allows users to visualize the impact of their marketing efforts on customers and with that information to take necessary steps for substantial improvement.

Features

machine learning icon

Use machine learning and measure the impact of all marketing activities

data discrepancy icon

Reduce customer data discrepancies by viewing everything on a consolidated platform

impact icon

Realize the impact of potential changes by the use of a predictive dashboard

budget icon

Allocate budgets in real-time with data feeds that are automated

Benefits

marketing strategies icon

Efficient pinpointing of effective marketing strategies

customer value icon

Attributes detail on customer value

expenses icon

Reduce expenses by eliminating ineffective marketing ploys

accuracy icon

Can make accurate decisions with operative marketing techniques

 
SHARE ON

Join the Digital Revolution. Evolve, or become history.

Resources

Pete Mangan, CFO at Oclaro, describes the business challenges his team was facing and how Intrigo was able to help with its expertise in SAP IBP, Ariba, S/4, and MII.

At the 2018 SAPPHIRENOW/ASUG conference, Oclaro's Senior Director of Global IT, Steve LeFevre, shares how collaborating with Intrigo was the key to their implementation of SAP S/4 on a global basis.

CASE STUDIES

Read success stories of our clients.

WEBCASTS

Learn from thought leaders in supply chain management.

DATASHEETS

Explore how you can fully leverage our solutions.

BLOG

Access need-to-know information for supply chain players.

VIDEOS

View premier content from our team and clients.

INFOGRAPHICS

Catch up on the latest industry trends and news.

contact
close