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Marketing Lead Management

SAP Hybris Marketing Lead Management

Develop, Maintain, And Grow Your Leads

 

What is Marketing Lead Management?

Marketing Lead Management is the process of producing more clientele, which will lead to more revenue, through aligning your sales and marketing channels. The primary tactic for this process is getting sales and marketing together to bring in customers. SAP Hybris Marketing Lead Management comes with predefined “Lead Scoring” functions in place to make it simple to identify what the appropriate next steps are, such as sending them to the sales team or to further tend to them. The Marketing Cloud gives you a clear visual of any relative information and customer activity. This will help monitor the activity of marketing strategies, thereby allowing you to see what marketing techniques are effective and how effective they are. By bringing in customers and tending to them with effective marketing ploys, understanding the target audience is simple (demographics, behavior, psychographics, etc.). Therefore, keeping them satisfied, even after being handed to sales, will be effortless.

Features

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Immediately work on leads from the beginning

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Provide your sales team with the most updated customer background and information

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Track lead management progress across the team with KPIs

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Integrate easily with third party solutions

Benefits

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Increased revenue and customer traffic

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Decreased customer turnover (increased customer retention)

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Higher customer loyalty and stronger company-to-customer relationship

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Understanding the customer and their needs will be effortless

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Efficiently tend to any customer disputes

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Easily keep track of customers and all interactions between them and your company.

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Cooperative/collaborative decisions can be made with both departments (Sales and Marketing)

 
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Resources

Pete Mangan, CFO at Oclaro, describes the business challenges his team was facing and how Intrigo was able to help with its expertise in SAP IBP, Ariba, S/4, and MII.

At the 2018 SAPPHIRENOW/ASUG conference, Oclaro's Senior Director of Global IT, Steve LeFevre, shares how collaborating with Intrigo was the key to their implementation of SAP S/4 on a global basis.

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